The leasing proposal that leads with the tenant's win
Lesson 1 of 6 · Pre-lease and lease-up
1 · Learn the move · Persona + value framing
A pre-lease proposal sells a building that does not exist yet to a tenant who has to plan a move around it. Value framing is still the right move: open with what the building does for this tenant, in their words from the tour, then the terms and the ask. The trap is sharper than on a standing building, because the model fills the gaps a drawing leaves with confident promises: a delivery date, a clear height 'up to', trailer parking the site plan never showed, a rent it thinks the market will bear. Every one of those is a commitment the owner did not make. So the persona is the owner's own leasing lead, and the discipline is wired in: specs are 'as designed' and cite the plan sheet, the delivery date is a target with what it depends on, asking rent is your number or a slot, and anything the approval restricts is quoted, not smoothed. Lease language goes to counsel.
You are the owner's leasing lead. Open with what this building does for this prospect, from my tour notes. Then terms. Specs from the plan set, labelled AS DESIGNED with the sheet. Delivery is a TARGET, with what it depends on. Asking rent reads [YOUR NUMBER]. Nothing promised that is not in the documents. Under 220 words. [tour notes] [plan set excerpts] [approval conditions] [owner's term sheet]
2 · Your turn. You write the prompt
Marsh Oak Commerce Center, your 26-acre project in Hollin County, has site plan approval and Building 1 is designed but not started. A regional food distributor toured the pad last week and needs to move by early 2029. You have your tour notes, the plan set excerpts, the approval's conditions and your internal term sheet. You have not set the asking rent, and one approval condition limits outdoor trailer storage.
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