The neutral postcard, in your own words
Lesson 1 of 6 · Mail that gets a phone call
1 · Learn the move · Specific task + easy yes
A postcard gets about four seconds between the mailbox and the bin. The neutral card does one job: it asks whether the owner would consider selling, and it makes the yes one small act, a call. The instinct is to load it with a price, a benefit, a reason to hurry. Each addition hands the owner a reason to decide no, and a price on a card you have not priced is a number you now have to honour or explain. So give the model one task and one easy yes, and forbid everything else. Forbid one thing by name: anything that looks like it came from the county. A card dressed as a tax or parcel notice is a deception problem, not a design choice. Then paste three sentences of how you actually talk, so the card sounds like a person and not a mailer.
Write the back of a postcard, under 60 words, that asks one thing: would the owner of [parcel id] consider selling. The only ask is a call to my number. No price, no urgency, and nothing that could read as a county or tax notice. Use my phrasing from these notes: [paste three sentences I actually say].
2 · Your turn. You write the prompt
You are mailing 400 owners of rural tracts in Brannock County off a list you already scrubbed. You have not priced any of them. You want the card that gets a call from the owner who was idly wondering, and nothing on it that an owner could mistake for a notice. Write the prompt.
Write the prompt for this scenario as given, or swap in a real one from your own work. The score works the same either way.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.