Range letters and when they beat a number
Lesson 3 of 6 · Mail that gets a phone call
1 · Learn the move · Comparison matrix
A range letter says the offer will land somewhere between a low and a high figure once you look closer. It beats a fixed number when your pricing for a list is loose: thin sales, acreage the roll and the deed disagree on, access nobody has confirmed. It loses when the owner hears only the top of the range and calls expecting it. The model's job is not to set the range and not to pick the letter. It is to lay the three letter types, fixed, range and neutral, against criteria you name, filled only from your own list notes and your own mail history. That history is almost always too small to prove anything, and the matrix should say so rather than read a trend into two campaigns. Every range endpoint comes from your sheet, and the letter states what moves the figure down, so the top is not heard as a promise.
Compare three letter types for this list: fixed offer, range offer, neutral no-number. Rows are my criteria below. Fill each cell only from my list notes and my campaign counts; where I gave you nothing, the cell reads [NEEDS: ...]. Do not invent a response rate and do not tell me which to mail.
2 · Your turn. You write the prompt
Your next list is 900 wooded tracts in Corwen County. You found only a handful of recorded sales, and about a third of the rows show acreage the deed and roll disagree on. You have counts from two earlier campaigns in another county. You are deciding between a fixed offer, a range, and a neutral letter. Write the prompt.
Write the prompt for this scenario as given, or swap in a real one from your own work. The score works the same either way.
Remember: the AI sees only your prompt, not this page. If the situation isn't in your prompt, it doesn't exist.
Optional. These shape the output when you run your prompt below, not your score.