Position your space with a lease-comp survey on real economics

1 · Learn the move · Comparison matrix

Asking rent is the headline and the concessions decide the deal. A tenant comparing your proposal to two others is looking at free rent, allowances and term, whether or not they say so, and signed comps tell you what the market actually paid once those were in. The comparison matrix puts all of it in the same columns: your proposed terms, the competing quotes the prospect shared, and the signed comps you verified. Every cell comes from a pasted document or reads UNKNOWN, and the effective-rent row is set up as a formula with its inputs and handed to your calculator, never multiplied out in the chat. Two rules keep it honest. Free rent abates base only unless the document says otherwise, and allowances sit in their own row, not folded into rent. And the matrix never picks a winner or tells you where to price. It shows where your terms sit; the number is yours.

Build one matrix: columns for MY PROPOSAL, each competing quote the prospect shared, and each verified signed comp. Rows: base rent, term, free rent, allowance, escalations, then an EFFECTIVE RENT SETUP row with the formula and inputs, tagged [compute in your calculator]. Missing input: UNKNOWN, and no setup for that column. No winner, no recommended rent. [my proposal] [competing quotes] [signed comps]